21 Enterprise 2.0 Success Stories

Ross Dawson (2009) in Implementing Enterprise 2.0 identified 4 key benefits to an organisation of adopting Enterprise 2.0

• Productivity and Efficiency
• Staff Engagement
• Knowledge
• Reputation

Today I will find examples of companies which have integrated Web 2.0 into their daily operations and describe the Wins to their business

Productivity and Efficiency

• MWW Group -  One of the US’s top 10 PR companies adopted a wiki for communicating on projects, tracking media and integrating new media services – Success in reducing the use of email in the organisation
• Goldcorp – were in dire straights before their CEO released their mining data, with a reward for new information – Success in attracting global talent to identify new resources
• Colgate – were struggling with increasing the speed of filling toothpaste to tubes – Success when a genius come up with the idea of charging the paste and tubes oppositely
• IBM – spent $700k tagging content across the Enterprise as an alternative to traditional search – Success when the average employee saved 12 seconds on average on search resulting in at least $4.5million in savings per year
• Specialised Bicyle – collaborate internationally with smartsheet.com – Success in introducing a global collaboration tool to increase transparency in projects

Staff Engagement

• Avenue A | Razorfish – staff internet is a wiki – Success in keeping fellow workmates updated with the “Latest” info in a dynamic environment
• Wachovia Bank – provided all 120,000 employees access to wikis, blogs and social profiles – Success in providing the newest generation of employees with a voice in the company
• Lockheed Martin – releasing a proprietary social media tool under an open source license – Success in increasing employee ability to track and share information in a increasingly virtual work environment
• Oracle – Idea Factory – created to share ideas across the whole organisation – Success in generating excitement in applying 2.0 concepts to the workplace
• McDonalds -  a real time blog and feedback Awareness platform available once a week for employees – Success in allowing employees regular feedback and access to a senior executive

Knowledge

• Novell – uses wikis in a variety of ways across their enterprise for projects, events, logistics and conversation – Success in collaborating globally and “many teams can not imagine doing their work without wikis”
• Toronto’s Mount Sinai Hospital – found that staff were finding it difficult to undertake training in traditional ways
• XM Radio – transferred desktop functions to a collaborative application – Success in transparently sharing information quickly and collaboratively
• iConcertina.com – provides online digital communications and custom web tools – Success in adopting social bookmarking across 3 continents to share and store references
• Communications Data Services – a data management service company established a wiki to inform employees of protocols for subscriber enquiries – Success in call time reduction, and reduction in sales and marketing contacts due to availability of information

Reputation

• Bridgespan Group – a nonprofit management and recruiting service for the nonprofit sector – Success in establishing a blog to recruit and connect with senior leadership talent via videos, articles and comments
• Serena Software – allows staff 1 hour per week on Facebook  – Success  in improved recruiting drives, employee retention and customer relationships
• Novartis – a Swiss drug maker released it’s data on the internet, whilst retaining intellectual observations – Success in building community and gaining insight into the global research community
• Coca Cola – an out of work actor and his friend started up a Coca-Cola fan page – Success in letting the fans create and maintain content – 3.6 million friends agree
• Citrite.org – an unofficial blog developed by an employee of Citrix Systems – Success in fostering relationships within the communities in which they operated
• Redbull.com – established a facebook account – Success in gaining acceptance in the targeted demographic ( 1.1million fans)